With every prepackaged kit or palette, beauty addicts always seem to run into the same pesky problem--the one or two colors we don't care for and never use. If you've ever wished everything in your makeup bag could be customized just for you, E.L.F. Cosmetics (eyeslipsface.com) was listening and is now enabling its customers to create their own individualized kits online. And since each of E.L.F.'s cosmetics costs only $1, the kits are devoid of the hefty price tag typically associated with such services. Just a click or two of the mouse is all it takes to consider yourself customized: Start by picking your case (striped, shiny, or conservative); fill it up with your desired goodies; and proceed to the checkout.

As its name suggests, the brand offers a full selection of products for eyes, lips, and face, as well as various tools and nail polishes. Some of my favorites include the new vanilla-mint Moisture Care Lip Color, the Feather Proof Moisturizing Lip Pencil, the Earth & Water Mascara Duo, and the Clarifying Pressed Powder, which includes its own mini powder puff and absorbs oil on contact. But for those who actually prefer prepackaged kits, E.L.F. also provides five coordinated palettes to suit every mood and event, from Bare Necessities to Party Night to Wedding Day. The result? A great gift for any makeup maven--including, of course, yourself. --Courtney Sauve