In an era of consumer fickleness and disposability, you can expect new beauty brands to last about as long as celebrity romances (we're talking Dave and Carmen here, not Paul and Joanne). But this month, pioneering cosmetic company Essie (essie.com) is celebrating 25 years of innovation, sophistication, and sass with its special Anniversary Collection--a line of six new polish shades that range from sheer to shimmery and subtle to shocking. Much like the brand's classic enamels, the Silver hues are chic and wearable; plus, you can finish them with Essie's new Good to Go, the company's fastest-drying topcoat to date. Some of our favorite Anniversary shades include Shindig, a sweet, sandalworthy coral; and Formal Affair, an opalescent pinky red that transitions summer tips into fall with style. And speaking of fall, we recently previewed the brand's next seasonal line, and it's a stunner--a superrich, diverse set of colors that, like the brand itself, boasts serious staying power. --Jennifer Riley

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