In an ideal world, I’d never let a little thing like price stop me from buying multitudes of pricey products in an endless search for the perfect skin-care line. However, like most of us who don’t share the same last name as a hotel chain, money is an issue (which is why I still haven’t given in to a certain $150 seaweed face cream...). So imagine how great it was to learn that my local CVS pharmacy could offer me the best of both worlds—top-shelf anti-aging products at a price I can live with. CVS is now the proud parent of its very own cosmeceutical skin-care line, Skin Effects. Created in conjunction with dermatologist Jeffrey Dover, Skin Effects is packed with all the latest skin-care advancements. Standouts include the Wrinkle Relaxing Serum with Lycopene ($20; cvs.com), a natural antioxidant found in tomatoes that reduces fine lines; the Advanced Brightening Complex ($20), which helps diminish sun spots and old acne scars; and the Lip Magnifier ($20), which is packed with ginseng and ginkgo bilkoba to make lips pinker, fuller, and more luscious looking—all at a fraction of the cost of other lip enhancers on the market. The best part? Skin Effect’s nine products are each priced at less than $30, so I won’t feel the least bit guilty about buying them all. —Jennifer Magid