Size Matters
Wednesday
Jeans shopping can be a veritable nightmare, requiring us to try on a zillion different pairs in every conceivable style before we finally settle on something. The most maddening part is that the right size seems to change with every outing (a size 6 fit last week, but now it’s an 8 or a 10). If your first inclination is to blame yourself—“if I hadn’t eaten that bag of chips/skipped the gym/inherited my mom’s hips, these babies would fit”—think again: According to several studies, such problems aren’t necessarily your fault. Many designers have long reputedly engaged in “vanity sizing,” the practice of labeling larger-size clothing with smaller-size numbers. According to a University of North Texas study, the differences between actual dress sizes and the ones stamped on the tags can be as much as 13 inches, ensuring a consistently inconsistent fit among brands. A similar study conducted at the Columbia University Graduate School of Journalism suggests that numerous major U.S. retailers use the more flattering-size labels in an attempt to influence consumer-spending decisions. For denim seekers who’d forgo the sizing sweet talk in favor of a dependable fit, there are several online retailers, such as the Victoria’s Secret Catalogue (victoriassecret.com), that offer true-to-life size guides with actual waist, hip, rise, and inseam measurements. The best part? Kissing those cramped dressing rooms and erroneously labeled jeans goodbye forever. —Juliette Miranda

Photo credit: Ambidox

posted by BeautyAddict at 12:37 AM  | Permalink |


5 Comments:


  • At 7:15 AM, Ariel

    This is so true and a very annoying trend. It's as if sizes are completely random now, and my weight hasn't changed much.  
  • At 7:22 AM, carrie

    exactly my thoughts. the gap, old navy and banana are the worst offenders of vanity sizing i've seen.  
  • At 8:33 AM, amy

    Have you ever tried on a vintage dress and watched your size increase from a 4 to a 14? Its so telling. I'm just waiting for sizes to become negative numbers like -4.  
  • At 7:27 PM, Thomas

    The British Standards Institute is doing something about this when it created BodyDim, drafted to BS-EN 13402, which calls for a pictogram with actual measurements in centimeters. This standard was drafted in 2003, European vendors began its use in 2004, but I don't see any sign of it in the USA. My guess is that the thought of being a size 105 would cause someone to panic. The definition of size 4, 6, 8, etc. was established in the 1940's, ignored in the 1970's, and deregulated in 1983, the year I began recording my measurements in centimeters.
    I think the reason men have logical clothing sizes and women and children have illogical sizes is from the custom before WW2. Men's clothes were usually made in factories, women's clothes were usually made at home, as were children's.  
  • At 3:56 AM, ariel

    That's really interesting, Thomas. I had no idea. Thanks!